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Marketing Data & BI Analyst II

Company: EDWARD JONES
Location: Belleville
Posted on: November 19, 2022

Job Description:

At Edward Jones, we help clients achieve their serious, long-term financial goals by understanding their needs and implementing tailored solutions. To ensure a personal client experience, we have located our 15,000+ branch offices where our more than 7 million clients live and work.

In a typical branch office, a financial advisor meets with clients and receives branch office support, so they can focus on building deep relationships with clients. Headquarters associates in St. Louis, Tempe and Mississauga provide support and expertise to help U.S. and Canada branch teams deliver an ideal client experience. We continue to grow to meet the needs of long-term individual investors.Team overview:
As part of the Experience Measurement team, you'll play a critical role in creating an unparalleled experience for our clients and the branch teams who serve them. You'll explore data to deeply understand what our clients and branch teams need and want, then create powerful, data-driven stories that will directly impact the development of strategies, processes, features and technologies. As part of the analytic backbone for the Experience Center of Expertise, you'll have the opportunity to work on a wide variety of projects, hone your existing skills and learn new ones. We support a healthy work-life balance and offer flexible work arrangements including full-time work from home.

What you'll do:
As a Marketing Data Analyst II, you'll play a critical role in helping us deeply understand what our clients, investors and branch teams need to shape the future of the Edward Jones experience. You'll champion the activation of person-centric data and insights with colleagues across Marketing and our agencies. From tech setup and data collection to the final data story, you'll be an integral part of creating an outstanding experience for our investors, clients and branch teams, and optimizing marketing efforts.

  • Use data to tell the stories of our clients, potential clients and the branch teams who serve them to find areas where we can optimize the Edward Jones Experience.
  • Analyze behavioral and financial data to demonstrate return on investment.
  • Support the development of innovative solutions to measure and evolve omnichannel marketing performance, such as CRM implementation, website journey optimization and multi-touch attribution.
  • Consult with Experience and Marketing teams to understand their business objectives, and develop analytic roadmaps, technical requirements and data taxonomy to support measurement.
  • Clean, transform and prepare data for analysis in visualization and reporting tools.
  • Create impactful, data-driven stories that answer business questions and inform decision-making for marketing campaigns, product development and experience design.
  • Develop and manage business relationships with marketing strategists, product owners, channel managers, content strategists, and Marketing and Technology leaders.
  • Proactively identify new business, marketing or efficiency opportunities, propose solutions and drive implementation of solutions with support from leader.
  • Serve as a subject matter expert and clearly communicate complex analytical information to non-technical audiences, including senior leadership.What experience you'll need:
    • 3-5 years' experience in analytics
    • Bachelor's Degree with an emphasis in business, economics, math, engineering, analytics, marketing or another relevant field preferred (or relevant work experience)
    • Advanced degree or certification preferred
    • Proficiency with a data manipulation language such as: SQL, R or Python
      What could set you apart:
      • Experience measuring and optimizing customer journeys, marketing programs & campaigns, marketing automation and personalization.
      • Experience with a CRM system, especially Salesforce Financial Services Cloud, and with marketing automation and journey orchestration platforms like Salesforce Marketing Cloud, is a big plus.
      • Proficiency with data visualization tools such as: Tableau, Power BI, Salesforce Marketing Cloud Intelligence (PKA Datorama), Google Data Studio, Excel
      • Experience with web analytics and optimization tools such as Google Analytics, Tag Manager, Optimize, Contentsquare.
      • Understanding of data storage platforms such as Snowflake
        • 100 Best Workplaces for Millennials in 2022, published Fortune July 2022, Great Places to Work - data as of March 2022. Compensation provided for using, not obtaining, the rating.
          • Edward Jones was recognized as one of the Best Workplaces for Millennials by Great Places to Work - and Fortune - magazine. The privately held firm ranked No. 2 overall, in its fourth appearance on the list.2022 Fortune Best Workplaces for Women, published September 2022, research by Great Places to Work -, data as of August 2021. Compensation provided for using, not obtaining, the rating.
            Edward Jones has been named to the 2022 Best Workplaces for Women list by Great Places to Work - and Fortune - magazine, ranking No. 45.2022 Fortune's 100 Best Companies to Work For, published April 2022, research by Great Place to Work -, data as of August 2021. Compensation provided for using, not obtaining, the rating.
            For the 23rd time, Edward Jones has earned a spot on the Fortune 100 Best Companies to Work For - ranking by Great Places to Work - and Fortune - magazine. Edward Jones ranked No. 35 on the prestigious 2022 list.2022 Best Places to Work For LGBTQ+ Equality, Great Place to Work - in partnership with Human Rights Campaign Foundation, published Equity Magazine January 2022, data as of July 2021. Compensation provided for using, not obtaining, the rating.
            Edward Jones scored 100 percent on the Human Rights Campaign Foundation's 2022 Corporate Equality Index (CEI) the nation's foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ+ workplace equality. The ranking designated Jones as one of the best places to work for LGBTQ+Equality.Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.At Edward Jones, we value and respect our associates and their contributions, and we recognize individual efforts through a rewards program that promotes a long-term career, financial security and well-being. to learn more about our total compensation approach, which in addition to base salary, typically includes benefits, bonuses and profit sharing. The salary range for this role is based on national data and actual pay is based on skills, experience, education, and other relevant factors for a potential new associate:
            Salary: $76798 - $130764
            Category: Headquarters

Keywords: EDWARD JONES, Belleville , Marketing Data & BI Analyst II, Professions , Belleville, Illinois

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